Metrics Germany GmbH
Innere Wiener Straße 5c
D-81667 Munich

Tel.: +49 (0) 89 / 44 11 98-0
Fax: +49 (0) 89 / 44 11 98-2 99


Managing Director:
Thomas Karg

Commercial register number: HRB 260 439
VAT ID: DE 338 137 034

Design, Coding, Optimisation

concret Werbeagentur GmbH

Search engine optimisation by seoPOINT Berlin


Photo credits

Home: iStock / alvarez
Trends and Threads: iStock / alvarez
About us: iStock / alvarez
Career: Westend61 / Uwe Umstätter
IT Sourcing: iStock / alvarez
Metrics Service Library: iStock / alvarez
IT Excellence: iStock / alvarez
IT Benchmarking: iStock / alvarez
Publications: iStock / alvarez
Case Studies: iStock / alvarez
Surveys: iStock / alvarez

Company and brand names and registered trademarks

Brand or company names and protected trademarks cited on this home page are the property of their respective owners. Company and brand names and also product designations are mentioned solely for description. Mention thereof on the Web site of Metrics Germany GmbH constitutes recognition of all rights of their respective owners.

Links to other Web sites

This Web site contains links to other Web sites. Metrics Germany GmbH expressly wishes to emphasise that it is not responsible for the content of the Web sites. It cannot be held liable for content distributed on these Web sites or for damages resulting from inapplicable information or defective programs.

Privacy Policy

1. Name and contact details of the data controller

This privacy policy applies to data processing by:

Metrics Germany GmbH
Innere Wiener Straße 5c
D-81667 München

Tel.: +49 (0) 89 / 44 11 98-0
Fax: +49 (0) 89 / 44 11 98-2 99

Managing director:
Thomas Karg

Commercial register number: HRB 260 439
Tax number: DE 338 137 034


2. Collection and storage of personal data and the nature and purpose of their use

When you visit our website, the browser you use on your device automatically sends information to our web server. This information is temporarily stored in what is known as a log file. The following information is collected without your intervention and stored until it is automatically deleted:

  • the IP address of the requesting computer
  • the date and time of access
  • the name and URL of the file retrieved
  • the website from which access occurred (referrer URL)
  • the browser used and, possibly, the operating system on your computer, as well as the name of your access provider.

We process these data for the following purposes:

  • to ensure that the connection to our website is established smoothly
  • to ensure the convenient use of our website
  • to analyse system security and stability and
  • for other administrative purposes.

The legal basis for processing these data is Article 6(1)(f) of the GDPR. Our legitimate interest is based on the data collection purposes referred to above. Under no circumstances will we use the data we collect for the purpose of drawing conclusions about you.

In addition, we use cookies and analytics services when you visit our website. You can find more information on this in clauses 4 and 5 of this Privacy Policy.


3. Disclosure of data

We do not share your personal data with third parties for purposes other than those stated below. We only share your personal data with third parties if:

  • you have expressly consented to this under Article 6(1)(a) of the GDPR,
  • pursuant to Article 6(1)(f), disclosure is required for the establishment, exercise or defence of legal claims and there is no reason to consider that you have an overriding legitimate interest in not disclosing your data,
  • disclosure pursuant to Article 6(1)(c) of the GDPR is a legal requirement, and
  • this is permitted by law and required for the fulfilment of contractual obligations to you pursuant to Article 6(1)(b) of the GDPR.


4. Cookies

We use cookies on our website. Cookies are small text files which your browser generates automatically and are stored on your device (laptop, tablet, smartphone etc.) when you visit our website.

Cookies do not harm your device and do not contain viruses, Trojans or any other malware. They contain information that is specific to your device. However, that does not mean that we can use them to directly obtain information about your identity. Cookies are used to improve your browsing experience on our website. For example, we use what are known as session cookies to identify individual pages on our website that you have visited before. These are automatically deleted when you leave our website. We also use temporary cookies to optimise the user friendliness of our website. These are stored on your device for a set period of time. When you visit our website again to use our services, your browser automatically recognises that you have visited it before and what information and settings you entered, so that you don’t have to enter them again.

In addition, we use cookies to compile statistics on the use of our website and to optimise our offer for you (see clause 5). If you return to our website, these cookies enable us to automatically recognise that you have visited us before. These cookies are automatically deleted after a set period of time. The data processed by cookies are necessary for the purposes of protecting our legitimate interests and those of third parties pursuant to Article 6(1)(f) of the GDPR. Most browsers accept cookies automatically. However, you can configure your browser not to store cookies on your computer or to always display a warning before a new cookie is placed on it. Please note that if you deactivate cookies completely, you may find that you are unable to use the full functionality of our website.


5. Analysis tools

a) Tracking tools

We use the following tracking measures on the basis of Article 6(1)(f) of the GDPR. We use these tracking measures to enable us to customise our website based on your preferences and to constantly optimise it. We also use the tracking measures to compile statistics on the use of our website and to optimise our offer for you. These interests may be regarded as legitimate within the meaning of the provision referred to above. The data processing purposes and data categories concerned can be obtained from the individual tracking tools.

i) Google Analytics

We use Google Analytics, a web analysis service provided by Google Inc. ( (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, referred to as “Google” below) to enable us to customise our website based on users’ preferences and to constantly optimise it. This involves the creation of pseudonymised user profiles and the use of cookies (see clause 4). The information about your use of this website created by the cookie, such as:

  • the browser type/version
  • the operating system used
  • the referrer URL (the page you visited that led you to our website)
  • the host name of the accessing computer (IP address)
  • the time of the server request

are transmitted to and stored on a Google server in the USA. This information is used for analysing use of the website by users, compiling reports on website activity and providing other services relating to website and internet usage for the purposes of market research and to enable the website to be customised based on users’ preferences.

This information may also be transferred to third parties if required by law or if third parties process these data on our behalf. Your IP address will never be combined with any other data provided by Google. IP addresses are anonymised so that they cannot be associated with you (IP masking). You can stop cookies being installed on your device by configuring a setting in your browser software. However, we would like to point out that if you do so, you may not be able to use the full functionality of this website. You can also prevent the data generated by the cookie and related to your usage of this website (including your IP address) from being collected and processed by Google by downloading and installing a browser add-on (

As an alternative to the browser add-on, particularly in browsers on mobile devices, you can also prevent your data from being collected by Google Analytics by clicking on this link: Disable Google Analytics data collection for this site. This places an opt-out cookie on our website which will stop your personal data being collected when you visit it in the future. The opt-out cookie only works in this browser and on our website and is stored on your device. If you delete cookies in this browser, you will need to reinstall the opt-out cookie. For more information about privacy in relation to Google Analytics, see Google Analytics Help (

ii) Google Adwords Conversion Tracking

We also use Google Conversion Tracking to compile statistics on the use of our website and to optimise our website for you.

If you have arrived at our website via a Google ad, Google Adwords places a cookie (see clause 4) on your computer. These cookies expire after 30 days and cannot be used to identify you personally. If a user visits certain pages on the Adwords advertiser’s website and the cookie has not yet expired, Google and the advertiser will be able to tell that the user clicked on the ad and was forwarded to this website. To ensure the legitimate use of Google Analytics, data protection authorities require the advertiser to sign a data processing agreement. You can find more information on this at

Every Adwords advertiser receives a different cookie. Therefore, cookies cannot be tracked via advertisers’ websites. The information that is obtained with the help of the conversion cookie is used to generate conversion statistics for Adwords advertisers who have opted for conversion tracking. Adwords advertisers find out the total number of users who have clicked on their ad and were forwarded to a website containing a conversion tracking tag. However, they don’t receive any information that allows them to identify users personally. To opt out from tracking, you can decline the placement of a cookie, for example by deactivating the automatic placement of cookies in general in your browser settings. You can also deactivate conversion tracking cookies by configuring your browser to block cookies from the domain. You can find more information about the Google privacy policy on conversion tracking here (


6. Job applications

We are always happy to receive unsolicited job applications. The data you send us in your application are processed as part of the application process. If your application is unsuccessful, the information you send us will be deleted at the earliest three months after the application process is completed. This does not apply if there are statutory provisions preventing their deletion or if you have expressly consented to the further retention of the data. Please ensure that you use a sufficiently secure method of transmitting the data to us. Sending an e-mail without a suitable encryption method is not recommended as your data could quite easily be intercepted and used by unauthorised persons.


7. Rights of the data subject

You have the right:

  • to request the information about your personal data processed by us (Article 15 of the GDPR). In particular, you can request information on the purposes of the processing, the category of the personal data, the categories of recipients to whom your personal data have been or will be disclosed, the envisaged period for which the personal data will be stored, the existence of the right to request rectification or erasure of personal data or restriction of processing of personal data or to object to such processing, the right to lodge a complaint, the source of the data if they are not collected from us, and the existence of automated decision-making, including profiling and, if applicable, meaningful information about the details;
  • to obtain, without undue delay, the rectification or completion of personal data concerning you that are stored by us if these data are inaccurate or incomplete (Article 16);
  • to obtain the erasure of personal data concerning you that are stored by us, provided the processing is not required for the purposes of exercising the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the establishment, exercise or defence of legal claims (Article 17);
    to request restriction of processing of your personal data where the accuracy of the personal data is contested by you, the processing is unlawful but you oppose the erasure of your personal data and we no longer need the data but you need them for the establishment, exercise or defence of legal claims or you have objected to processing pursuant to Article 21 of the GDPR (Article 18);
  • to receive your personal data, which you have provided to us, in a structured, commonly used and machine-readable format and to transmit those data to another controller (Article 20);
  • to withdraw your consent at any time (Article 7(3)). This will prevent us from continuing to process the data based on this consent in the future;
  • to lodge a complaint with the supervisory authority (Article 77). As a rule, this will be the supervisory authority of your habitual residence or place of work or of our registered office.

8. Right to object

If your personal data are processed on the basis of legitimate interests pursuant to Article 6(1)(f) of the GDPR, Article 21 gives you the right to object, on grounds relating to your particular situation, to the processing of personal data concerning you, or if the objection relates to direct marketing. In the latter case, you have a general right to object, which we will comply with without the need for you to specify grounds relating to a particular situation.

To exercise your right to object or to withdraw your consent, simply email Metrics.


9. Data security

We use the SSL (Secure Socket Layer) protocol to secure your connection to our website in conjunction with the highest level of encryption supported by your browser. This will usually be 256-bit encryption. If your browser does not support 256-bit encryption, we will use 128-bit v3 technology. You can tell whether individual pages on our website are encrypted by the key or locked padlock symbol shown in the address bar or status bar in your browser.

We also use appropriate technical and organisational security measures to protect your data against accidental or intentional manipulation, partial or total loss, destruction or unauthorised access by third parties. We constantly improve our security measures in line with technological developments.


10. Updates and changes to this privacy policy

This privacy policy is currently valid and was last updated in May 2018.

It may be necessary to make changes to this privacy policy as our website and the services offered on it are developed or due to changes in the law or regulatory requirements. You will always find the latest version of our privacy policy on our website at